Spinal Decompression

When our clients think about investing in new technology they want a tool that will produce the desired clinical and business outcome, but at the same time will be capable of delivering excellent results without wasting materials, time or energy. A device with this characteristic is the one we want in our clinic.

The perfect example of an effective and efficient device is BTL Spinal Decompression, a device suitable mainly for treating degenerative spine-related conditions, chronic low back pain, and slipped discs in cervical or lumbar areas.

It is a non-invasive alternative to spine surgery that treats the cause and consequences of back pain. Characteristics such as high efficacy treatment and advanced targeting of impaired segments make this kind of therapy unique in the market for spine-related conditions.

The demand for back pain therapies is enormous. It is the third most common reason for seeking medical help and up to 80% of the active population aged between 30 and 50 years experienced back pain during this period of life. Not only the number of patients is significant. According to data from the USA, the economic impact of low back pain problems rises yearly to $635 billion in total financial costs without being resolved. (Dydyk et al., 2020)

Acquiring new technology solutions for your clinic can initially look frightening and uncertain. Questions like: ‘’Will I be able to incorporate a new therapy into my clinic’’ or ‘’When I get my return on investment?’’ are normal. The key to being a successful entrepreneur lies in overcoming the fear of investing and creating a business strategy.  

We all want to see our return on investment (ROI) as fast as possible. Nowadays society is pushing us to see immediate results and we tend to have less patience and consistency. ‘Any investment we make that pays off in less than 5 years is a real success’, explains Kenny Escobar Urieta, the owner of physiotherapy centre FisioKERS in Madrid, Spain.

‘If we do ROI per month we find that BTL Spinal Decompression is quite amortizable. Why? Because we already know that 80% of the population is a candidate for this kind of therapy and it’s a device with great potential for an interesting marketing strategy.’ adds Kenny Escobar Urieta.

How to sell a new therapy to your patients it’s always a fact that concerns most of us. ‘We prefer to rely on the fact that the device will bring new patients and increase your turnover and make your centre exclusive’ ads Sandro Izzo, physiotherapy products manager BTL Italy. This device offers an excellent opportunity for interprofessional collaboration (orthopaedics, rehabilitation doctors, physiotherapists) to improve practice and healthcare outcomes.